Spotify has employed Daybreak Ostroff, a veteran tv and video government, as its new chief content material officer, a transfer which will sign the music service’s wider ambitions in media.
Ms. Ostroff, who had been president of Condé Nast Leisure, the writer’s video studio, will be part of Spotify in August, the corporate introduced on Tuesday. She is going to report back to Daniel Ek, Spotify’s chief government, and be answerable for its content material and editorial divisions, in addition to the creator providers facet of Spotify’s enterprise, which handles the detailed information stories it makes accessible to artists.
Spotify has lengthy been trying to find methods to increase its choices past music, which tends to supply decrease revenue margins than video or podcasts. However its efforts have been fitful. Spotify first promised a serious transfer into video in 2015 — at a celebrity-filled information convention on the eve of Apple Music’s introduction — with minimal outcomes, and a collection of high-profile personnel adjustments have adopted. The content material chief’s job has been vacant since January.
In filings earlier than Spotify’s itemizing on the New York Inventory Trade in April, the corporate additionally hinted that it was keen on working instantly with recording artists, in a problem to what it offered because the outmoded “gatekeeper” mannequin of conventional file labels. These options, and up to date stories that Spotify has been pursuing offers with impartial artists, have been met with an indignant response from the foremost labels.
Ms. Ostroff’s background outdoors the music world could also be one other signal that the corporate is wanting elsewhere for its future plans. A former prime government on the CW and UPN networks, she developed widespread TV collection like “Gossip Woman” and “The Vampire Diaries.” At Condé Nast she had been charged with growing the publishers’ tales into movie and tv productions, like “Solely the Courageous,” a 2017 movie starring Josh Brolin that was based mostly on a GQ article about firefighters.